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Medical dermatology · Mohs surgery · Groups · MSOs
Your marketing looks like you spent an afternoon on it. Claros Digital builds condition-specific campaigns, payer-mix-aware targeting, and attribution that closes the loop between ad spend and attended appointments.
We work with one dermatology practice per market. If yours is open, this matters now.
Why medical dermatology is different
Every medical dermatology patient arrives with a search already behind them. A rash photographed at midnight. A mole they zoomed in on. The keywords they use, the urgency they feel, and the time between search and booking all behave differently from cosmetic patients. We built our campaign architecture around that.
They photograph the mark and search. Education earns that first click.
Owned by ClarosLocal search, credentials and condition pages decide who gets the call.
Owned by ClarosA branded search. Inline scheduling closes the last gap.
Owned by ClarosWe track the visit back through your practice system.
Owned by youProof
Three practices, three market types, one method. The figures below are trailing 90 day samples shown in the Claros reporting format.
Medical dermatology
Charlotte, NC
Medical and cosmetic patients shared a single campaign landing on the homepage. We rebuilt it as dual-track with eight condition pages and EHR-connected conversion events.
Mohs and skin cancer
Phoenix, AZ
Surgical referrals were competing with screening clicks inside one account. Mohs became its own campaign with its own consultation page, written for a patient who already has a diagnosis.
PE-backed MSO
Tampa, FL
Location level reporting did not exist, so nobody could see which sites were taking volume from each other. We deployed a scalable page architecture with per-site CPA and overlap monitoring.
Sample figures shown in the Claros reporting format. Markets and timeframes are indicative. Replace with verified client data before this page goes live.
What we know
Cosmetic dermatology is a separate engagement. This is the medical track, and every line below has its own search language, its own landing page and its own conversion path.
We connect directly to your practice management system. Current integrations include Nextech, ModMed, Modernizing Medicine, Zocdoc, DrChrono, AdvancedMD and Athenahealth.
We do not run competing campaigns against each other. If we already work with a dermatology group in your region, we will tell you on the intro call rather than take your money and manage the conflict. Check whether your market is still open.
Book a Strategy CallThree practices, three market types. Tap a card, drag, or use the arrows to read the next one.
Medical dermatology · Charlotte, NC
The medical track finally has its own numbers
For years the agency reported clicks and we reported guesses. Splitting medical from cosmetic and wiring the conversions back into our practice management system meant the first review call was about attended appointments instead of impressions.
Mohs and skin cancer · Phoenix, AZ
Mohs stopped competing with screening clicks
Nobody had ever asked whether a surgical referral should share a budget with a screening search. Pulling Mohs out and writing a page for a patient who already has a diagnosis changed the quality of the calls, not just the count.
PE-backed MSO · Tampa, FL
Nine sites, and we can finally see all nine
Our concern was cannibalization every time a site opened. The location level reporting and the overlap monitoring were the reason we signed, and they are the reason the board stopped asking whether paid media was worth it.
Placeholder testimonials written to show the layout. Replace every quote, name and practice with a real client statement and keep their written permission on file before this page goes live.
Answered directly
These answers are structured for your prospects and for the AI platforms that increasingly answer these questions first.
A properly structured Google Ads account for medical dermatology begins producing booked appointments within the first two to four weeks of launch, assuming tracking is configured correctly. The first 30 days with Claros Digital are intensive by design. We frontload the account rebuild, the landing page deployment and the EHR attribution setup so the optimization loop starts as early as possible.
Three things. Medical and cosmetic patients search differently, convert differently and respond to different creative, yet most practices run both through one campaign. Medical dermatology patients search under functional urgency with short booking windows while cosmetic patients research for months, so the bidding strategy and the landing pages have to reflect that. And Mohs surgery is a distinct referral and booking pathway that most generalist agencies have never marketed on its own.
We connect ad performance directly to your practice management system. Every campaign is tracked through to attended appointments and procedure-level revenue rather than lead forms. We report on cost per lead by condition, cost per acquisition by campaign, conversion rate by landing page and payer mix quality. The reporting language matches your profit and loss statement, not a marketing dashboard.
Yes. If your site carries a Meta pixel on a page about eczema treatment and that visitor is later added to a retargeting audience, you may have transmitted protected health information without patient consent. The FTC and HHS have both issued guidance on this. We audit and configure pixel architecture with compliant event exclusions before any campaign launches.
Yes. We serve independent practices, multi-location groups and PE-backed MSOs. For MSO clients we build scalable landing page architectures that support rapid location additions, location-level CPA reporting, and cannibalization monitoring so that combined patient volume actually grows when a new site opens.
Next step
We audit your paid media setup, your landing page architecture, your pixel compliance and your attribution before the call. You walk in with data. We walk in with a strategy.
A senior dermatology strategist picks up. Not a sales rep.
Every structural gap in your Google Ads account, returned inside 48 hours.
Whether your condition pages are configured compliantly.
For multi-location practices, we model your overlap risk at no cost.
20 minutes with a senior dermatology strategist. We check whether your market is open and audit your account before we speak.
Thank you. A senior strategist will follow up shortly with a calendar link.
